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The downside? Now that corporations are finally realizing where the real money is, they are now paying for a lot of those freebies. This turned out to be a bad thing, mostly for small time YouTubers.
I thought, No problem, we can use fan funding.
Yeah, about that. It was eliminated for non-live channels. I guess you can still use fan funding for live streams, but what about the people who don't want to record live? To add insult to injury, smaller channels will no longer be able to monetize their videos unless they have at least 10,000 views.
YouTube's explanation is that not enough people were using it and it does look like the case. Ad revenue is much more predictable and convenient. Since fan funding was implemented, I rarely ever saw the button. So it's possible.
However, my internal tin-foil-hat-wearing paranoia whispers, "That's awfully convenient."
I mean, they cancel it just when people would be angry enough to switch over? Are they deliberately trying to kill smaller channels, making it more difficult for someone to get a foothold in the video market?
YouTube could have kept it. I don't think it would have cost them anything to leave that feature be. Then they could have still killed the ad revenues for anyone that had under 10k views.
All that said, I believe we can still have an influence. For those who actually rely heavily on ads for their revenue, it will be the most difficult for you. I will have a post on alternatives in the near future (like the very next post). For the rest of you, here's the plan:
- Demonetize your videos. Try to find alternatives instead.
- Focus mostly on private creator content. Anything owned by the dinosaur news corps and TV/movie studios should be put on a watch diet.
Actually you should seriously consider not watching them at all, but I know how addictive some of these shows are and a bigger budget does help with the quality (sometimes). Just be wary of shows that try to spoon-feed a belief system to the masses.
- Get Adblock or Privacy Badger. Yes, this will block ads. Yes, this may be a problem for a lot of creators who rely heavily on ads. However, this might also convince them on their own to find alternatives.
- If your favorite YouTuber does live stream, try to donate something.
- Support your favorite YouTuber using their alternative means of funding. Some of these videos require a lot of research which takes a lot of time. You like their content and they would like to spend more time on it to create better content. The best way to do that is to stay home instead of working their 9-5 jobs.
- Be sure to share your favorite videos and use other forms of social media to bring views. Google has said that they will bury "unsavory" videos. This means anything does not fit the mainstream narrative will be buried.
- Convince other YouTubers to do the same. Sharing this post might be a good start.
There are alternatives to generating revenue. Unfortunately, as I said before, there are plenty of YouTubers who seriously rely on that funding to pay the bills. My next post will address the other ways to generate revenue without YouTube ads. Hint: You can replace fan funding with a link to paypal.me.
YouTubers Speak out:
NO! Youtube Is Not Dying, BUT Will We All Die Soon? Maybe... : Don't rely too much on one form of revenue.
YouTube's Definition of "Advertiser Friendly: Old media making mountain out of molehills
YouTube has shut down Fan Funding: A Traveler who relies heavily on Fan Funding